Client Clothing International Market

 

To achieve a 10x growth in online sales for Debenhams through Google Ads, a comprehensive and multi-faceted strategy is required. This isn't just about increasing budget, but about optimizing every aspect of the Google Ads funnel, from targeting to creative and landing page experience. The strategy should focus on maximizing return on ad spend (ROAS) and expanding market reach.


The first pillar of this strategy is a robust account structure and keyword strategy. Instead of broad campaigns, Debenhams should create highly granular campaigns that are hyper-focused on specific product categories, brands, and even individual products. This allows for more relevant ad copy and higher quality scores, which ultimately lower costs. The keyword strategy must include a mix of branded terms (e.g., "Debenhams dresses"), generic terms (e.g., "women's floral dresses"), and long-tail keywords (e.g., "Burton black suit jacket for men"). 


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