Online E-commerce store
NordstromRack stands out in the crowded e-commerce landscape by delivering a "treasure hunt" experience online—offering designer brands at steep discounts. For a retailer with a constantly rotating, high-volume inventory, successfully scaling the online business requires a dynamic and highly automated advertising platform. Google Ads is the critical engine that drives profitable growth for Nordstrom Rack, primarily by ensuring their time-sensitive inventory is matched instantly with high-intent, price-conscious shoppers. 1. Maximizing Inventory Visibility with P Max Instead of relying solely on keywords, Shopping Ads use the Merchant Center product feed, displaying the product image, price, and brand directly in search results. This pre-qualifies the lead: a shopper searching for a "discounted Tory Burch bag" sees the exact product and price before clicking, increasing the likelihood of a sale and generating a higher Return on Ad Spend (ROAS). PMax takes this a ...